Cognitive Dissonance

Understanding the conflict between your beliefs and behaviors

Big Picture

Cognitive Dissonance can be good or bad, facilitating or hampering. It's up to you.

Value

Cognitive Dissonance is knowing something's bad or harmful and doing it anyway or knowing something is good or beneficial and not doing it. It always demands a choice, which will lead us toward or away from our potential.

Take Away

Cognitive Dissonance, properly applied, motivates us to push through to attain our maximum potential.